Canon EOS C300 Cinema EOS Camcorder Body

The Canon EOS C300 Cinema EOS Camcorder Body takes what professionals love about DSLR filmmaking – access to a vast selection of widely available lenses, a large sensor that facilitates a shallow depth of field, and portable operation with a modular, compact camera – and addresses its shortcomings. That means that unlike DSLR cameras, this Cinema EOS camcorder is designed inside and out for professional cinematographers capturing motion pictures that will stand up to rigorous post-production processes.

The EOS C300 features an EF mount for compatibility not only with Canon’s existing broad range of DSLR lenses, but also with the burgeoning line of EF Cinema Zoom and Prime lenses. These lenses are designed to match up perfectly with the 3-perf Super 35mm-size CMOS sensor that Canon developed for this camera. Like the camcorder, these lenses (sold separately) were developed specifically for digital cinema, with engraved markings on angled surfaces in meters and feet and uniform front diameters for easy lens switching without having to reconfigure a matte box or follow focus gearing.

The Canon Super 35mm sensor is paired with the Canon DIGIC III image processor, which uses an innovative method of breaking out red, green, and blue data to enable color performance on a level that would otherwise require three separate chips. Recording HD formats to CompactFlash cards as the XF codec – at the highest level a 50 Mb/s, 4:2:2 MPEG-2 format – the C300 records motion video that reduces the jagged edges and Moiré patterns that can plague video with 4:2:0 chroma subsampling and lead to post-production challenges.

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More info about the whole Canon EOS C300 system after this link.

New Nikon 85mm F/1.8 AF-S Portrait Lens

The AF-S NIKKOR 85mm f/1.8G Lens from Nikon is a fast, compact FX-format prime medium telephoto lens. Though optimized for FX-format DSLR cameras, the lens is equally adept at serving any Nikon DX-format DSLR. The combination of its mid-range telephoto design and a fast f/1.8 aperture make it an excellent option for shooting both still images and HD video in low light scenarios. Available light shooters will love the wide-open effect when shooting intimate portraits; in-focus subjects will stay sharp, while distracting backgrounds will melt into a pleasing soft blur. When mounted on a DX-format DSLR, this 85mm prime delivers an apparent focal length of approximately 127mm.

The lens boasts Silent Wave Motor technology (AFS) and Internal Focus for fast and quiet autofocus that won’t alter the length of the lens, thus preserving working distance throughout the focus range. The Silent Wave Motor utilizes ultrasonic (inaudible) vibrations instead of a gear system to focus the lens, offering beautifully smooth, silent and accurate autofocus operation.

Get the new Nikon 85mm F/1.8 AF-S Lens here.

The all new Nikon 50mm F/1.8

This updated classic with a fast maximum aperture is ideal for everyday shooting, perfect in low lighting situations and great for producing images with beautiful background blur (Bokeh). The AF-S NIKKOR 50mm f/1.8G includes Silent Wave Motor technology (SWM) for fast and precise autofocus, M/A Focus Mode Switch for seamless changes between manual and autofocus operation and an aspherical lens element for outstanding optical performance with high contrast.

Beautiful Background Blur

Achieve more natural depth of field